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2021³â PPÇÁ·Î±×·¥ »ç¿ë·á Áö±Þ ³»¿ª ¾È³»

µî·ÏÀÏ2022.04.27

¾È³çÇϽʴϱî, SKºê·Îµå¹êµåÀÔ´Ï´Ù.
Ç×»ó ÀúÈñ SKºê·Îµå¹êµå¸¦ ÀÌ¿ëÇØÁּż­ °¨»çÇÕ´Ï´Ù.


2021³â PPÇÁ·Î±×·¥ »ç¿ë·á Áö±Þ ³»¿ª¿¡ ´ëÇÏ¿© ¾Æ·¡¿Í °°ÀÌ °øÁöÇÕ´Ï´Ù.

 

1. 2021³â PPÇÁ·Î±×·¥ »ç¿ë·á Áö±Þ ³»¿ª

 

1-1. IPTV

2021³â PPÇÁ·Î±×·¥ »ç¿ë·á Áö±Þ³»¿ª IPTV
±¸ºÐ2021³â Áö±Þ¾×
(¹é¸¸¿ø)
Àü³â´ëºñ Áõ°¨·ü
½Ç½Ã°£ ÀϹÝä³Î ÇÁ·Î±×·¥ »ç¿ë·á*(A)116,33012.1%
Áß¼Ò¤ý°³º° PPÇÁ·Î±×·¥ »ç¿ë·á**38,4817.6%
¹«·á VOD »ç¿ë·á(B)27,1626.1%
ÃѰè (A+B)143,49210.9%

* ½Ç½Ã°£ ÀϹÝä³Î ÇÁ·Î±×·¥ »ç¿ë·á: À¯·áä³Î, VOD, Á¾ÇÕÆí¼ºÃ¤³Î Á¦¿Ü

** Áß¼Ò¤ý°³º°PPÇÁ·Î±×·¥ »ç¿ë·á: Áö»óÆÄ°è¿­PP, Á¾Æí°è¿­PP, º¸µµ°è¿­PP, MSP Á¦¿Ü



1-2. ÄÉÀ̺íTV (SOº°)

2021³â PPÇÁ·Î±×·¥ »ç¿ë·á Áö±Þ³»¿ª ÄÉÀ̺íTV (SOº°)
±¸ ºÐ½Ç½Ã°£ ÀϹÝä³Î
ÇÁ·Î±×·¥ »ç¿ë·á*(A)
Áß¼Ò¤ý°³º° PP
ÇÁ·Î±×·¥ »ç¿ë·á**
¹«·á VOD »ç¿ë·á(B)ÃÑ °è (A+B)
±Ý¾×
(¹é¸¸¿ø)
Àü³â´ëºñ Áõ°¨·ü±Ý¾×
(¹é¸¸¿ø)
Àü³â´ëºñ Áõ°¨·ü±Ý¾×
(¹é¸¸¿ø)
Àü³â´ëºñ Áõ°¨·ü±Ý¾×
(¹é¸¸¿ø)
Àü³â´ëºñ Áõ°¨·ü
µµºÀ°­ºÏ¹æ¼Û6,1423.6%1,468-0.5%30265.3%6,4445.4%
±¤Áø¼ºµ¿¹æ¼Û2,8513.8%686-0.4%13455.5%2,9855.4%
°­¼­¹æ¼Û3,3723.6%806-0.6%19063.5%3,5625.7%
Á¾·ÎÁß±¸¹æ¼Û1,4673.9%353-0.5%9058.2%1,5576.0%
¼­´ë¹®¹æ¼Û1,4053.8%338-0.4%7858.0%1,4835.7%
µ¿´ë¹®¹æ¼Û1,3113.7%313-0.8%9752.7%1,4086.1%
»õ·Ò¹æ¼Û2,4403.7%584-0.5%14148.6%2,5825.4%
¼­Çعæ¼Û1,5223.7%364-0.5%10765.1%1,6296.3%
³²µ¿¹æ¼Û2,7183.8%649-0.6%17967.4%2,8976.3%
ÇѺû¹æ¼Û8,5373.7%2,042-0.4%42959.3%8,9665.4%
ABC¹æ¼Û5,9403.7%1,421-0.4%31157.8%6,2515.5%
¼ö¿ø¹æ¼Û11,0113.7%2,633-0.5%61061.2%11,6215.7%
±â³²¹æ¼Û9,6383.6%2,305-0.8%54464.8%10,1835.7%
Áߺιæ¼Û4,9283.1%1,185-0.8%28260.4%5,2105.1%
¼¼Á¾¹æ¼Û7833.1%188-1.0%6953.3%8525.9%
ÀüÁÖ¹æ¼Û5,0433.1%1,212-0.7%26264.3%5,3055.0%
´ë±¸¹æ¼Û2,0333.1%488-0.6%13451.5%2,1675.2%
´ë°æ¹æ¼Û1,3253.1%318-1.2%12957.7%1,4546.4%
Ƽ¾¾¿£¹æ¼Û2,3463.1%563-1.3%22862.6%2,5746.6%
¼­ºÎ»ê¹æ¼Û2,8543.1%686-0.9%22557.7%3,0795.8%
³«µ¿¹æ¼Û4,4443.1%1,067-0.7%27163.6%4,7155.3%
µ¿³²¹æ¼Û3,4303.1%824-0.7%19659.4%3,6265.1%

SKºê·Îµå¹êµå ¼Ò°è

85,5423.5%20,494-0.6%5,00960.6%90,5505.6%
ºê·Îµå¹êµå ³ë¿ø¹æ¼Û1,2643.7%302-0.7%8753.4%1,3515.9%
ÃѰè86,8063.5%20,796-0.6%5,09660.5%91,9025.6%

* ½Ç½Ã°£ ÀϹÝä³Î ÇÁ·Î±×·¥ »ç¿ë·á: À¯·áä³Î, VOD Á¦¿Ü, Á¾ÇÕÆí¼ºÃ¤³Î Æ÷ÇÔ

** Áß¼Ò¤ý°³º°PPÇÁ·Î±×·¥ »ç¿ë·á: Áö»óÆÄ°è¿­PP, Á¾Æí°è¿­PP, º¸µµ°è¿­PP, MSP Á¦¿Ü



2. 2021³â ½Ç½Ã°£ PPÇÁ·Î±×·¥ »ç¿ë·á Áö±Þ ±Ô¸ð µî

 

2-1. IPTV

2021³â ½Ç½Ã°£ PPÇÁ·Î±×·¥ »ç¿ë·á Áö±Þ ±Ô¸ð IPTV
±¸ ºÐ2021³â (¹é¸¸¿ø)Àü³â´ëºñ Áõ°¨·ü
PPÇÁ·Î±×·¥»ç¿ë·áÁö±Þ¾×*116,33012.1%
¼ö½Å·á¸ÅÃâ¾×**841,3703.8%
¼ö½Å·á¸ÅÃâ¾× ´ëºñ
PPÇÁ·Î±×·¥ Áö±Þ ºñÁß
13.8%1.0%p↑

* PPÇÁ·Î±×·¥»ç¿ë·á Áö±Þ¾×: ÀϹÝPP Æ÷ÇÔ (Áö»óÆÄ CPS, Á¾ÇÕÆí¼ºÃ¤³Î, À¯·áä³Î»ç¿ë·á, À¯/¹«·á VOD »ç¿ë·á Á¦¿Ü)

** ¼ö½Å·á ¸ÅÃâ¾×: Àç»ê»óȲ°øÇ¥Áý »ó À¯·á¹æ¼Û ¼ö½Å·á ¸ÅÃâ¾× (¹æ¼Û¿ä±Ý À§¾à±Ý Æ÷ÇÔ)



2-2. ÄÉÀ̺íTV(22°³ SO)

2021³â ½Ç½Ã°£ PPÇÁ·Î±×·¥ »ç¿ë·á Áö±Þ ±Ô¸ð ÄÉÀ̺íTV_22°³ SO
±¸ ºÐ2021³â (¹é¸¸¿ø)Àü³â´ëºñ Áõ°¨·ü
PPÇÁ·Î±×·¥»ç¿ë·áÁö±Þ¾×*85,5423.5%
¼ö½Å·á¸ÅÃâ¾×**141,116-13.0%
¼ö½Å·á¸ÅÃâ¾× ´ëºñ
PPÇÁ·Î±×·¥ Áö±Þ ºñÁß
60.6%9.7%p↑

* PPÇÁ·Î±×·¥»ç¿ë·á Áö±Þ¾×: Á¾ÆíPP, ÀϹÝPP Æ÷ÇÔ (Áö»óÆÄ CPS, À¯·áä³Î»ç¿ë·á, À¯/¹«·á VOD »ç¿ë·á Á¦¿Ü)

** ¼ö½Å·á ¸ÅÃâ¾×: Àç»ê»óȲ°øÇ¥Áý »ó À¯·á¹æ¼Û ¼ö½Å·á ¸ÅÃâ¾× (¹æ¼Û¿ä±Ý À§¾à±Ý Æ÷ÇÔ)



2-3. ÄÉÀ̺íTV(ºê·Îµå¹êµå ³ë¿ø¹æ¼Û)

2021³â ½Ç½Ã°£ PPÇÁ·Î±×·¥ »ç¿ë·á Áö±Þ ±Ô¸ð ÄÉÀ̺íTV(ºê·Îµå¹êµå ³ë¿ø¹æ¼Û)
±¸ ºÐ2021³â (¹é¸¸¿ø)Àü³â´ëºñ Áõ°¨·ü
PPÇÁ·Î±×·¥»ç¿ë·áÁö±Þ¾×*1,2643.7%
¼ö½Å·á¸ÅÃâ¾×**2,275-7.0%
¼ö½Å·á¸ÅÃâ¾× ´ëºñ
PPÇÁ·Î±×·¥ Áö±Þ ºñÁß
55.6%5.8%p↑

* PPÇÁ·Î±×·¥»ç¿ë·á Áö±Þ¾×: Á¾ÆíPP, ÀϹÝPP Æ÷ÇÔ (Áö»óÆÄ CPS, À¯·áä³Î»ç¿ë·á, À¯/¹«·á VOD »ç¿ë·á Á¦¿Ü)

** ¼ö½Å·á ¸ÅÃâ¾×: Àç»ê»óȲ°øÇ¥Áý »ó À¯·á¹æ¼Û ¼ö½Å·á ¸ÅÃâ¾× (¹æ¼Û¿ä±Ý À§¾à±Ý Æ÷ÇÔ)



3. 2021³â Ȩ¼îÇÎ ¼ÛÃâ¼ö¼ö·á ½ÇÀû µî

 

3-1. IPTV

2021³â Ȩ¼îÇÎ ¼ÛÃâ¼ö¼ö·á ½ÇÀû IPTV
±¸ ºÐ2021³â (¹é¸¸¿ø)Àü³â´ëºñ Áõ°¨·ü
Ȩ¼îÇμÛÃâ¼ö¼ö·á¼öÀÔ¾×*441,03016.4%
¼ö½Å·á¸ÅÃâ¾×**841,3703.8%
¼ö½Å·á¸ÅÃâ¾× ´ëºñ
Ȩ¼îÇÎ ¼ÛÃâ¼ö¼ö·á ¼öÀÔ¾×
52.4%5.6%p↑

* Ȩ¼îÇμÛÃâ¼ö¼ö·á ¼öÀÔ¾×: TVȨ¼îÇÎ + T-Commerce

** ¼ö½Å·á ¸ÅÃâ¾×: Àç»ê»óȲ°øÇ¥Áý »ó À¯·á¹æ¼Û ¼ö½Å·á ¸ÅÃâ¾× (¹æ¼Û¿ä±Ý À§¾à±Ý Æ÷ÇÔ)



3-2. ÄÉÀ̺íTV(22°³ SO)

2021³â Ȩ¼îÇÎ ¼ÛÃâ¼ö¼ö·á ½ÇÀû ÄÉÀ̺íTV(22°³ SO)
±¸ ºÐ2021³â (¹é¸¸¿ø)Àü³â´ëºñ Áõ°¨·ü
Ȩ¼îÇμÛÃâ¼ö¼ö·á¼öÀÔ¾×*187,961-0.1%
¼ö½Å·á¸ÅÃâ¾×**141,116-13.0%
¼ö½Å·á¸ÅÃâ¾× ´ëºñ
Ȩ¼îÇÎ ¼ÛÃâ¼ö¼ö·á ¼öÀÔ¾×
133.2%17.3%p↑

* Ȩ¼îÇμÛÃâ¼ö¼ö·á ¼öÀÔ¾×: TVȨ¼îÇÎ + T-Commerce

** ¼ö½Å·á ¸ÅÃâ¾×: Àç»ê»óȲ°øÇ¥Áý »ó À¯·á¹æ¼Û ¼ö½Å·á ¸ÅÃâ¾× (¹æ¼Û¿ä±Ý À§¾à±Ý Æ÷ÇÔ)



3-3. ÄÉÀ̺íTV(ºê·Îµå¹êµå ³ë¿ø¹æ¼Û)

2021³â Ȩ¼îÇÎ ¼ÛÃâ¼ö¼ö·á ½ÇÀû ÄÉÀ̺íTV(ºê·Îµå¹êµå ³ë¿ø¹æ¼Û)
±¸ ºÐ2021³â (¹é¸¸¿ø)Àü³â´ëºñ Áõ°¨·ü
Ȩ¼îÇμÛÃâ¼ö¼ö·á¼öÀÔ¾×*3,010-0.2%
¼ö½Å·á¸ÅÃâ¾×**2,275-7.0%
¼ö½Å·á¸ÅÃâ¾× ´ëºñ
Ȩ¼îÇÎ ¼ÛÃâ¼ö¼ö·á ¼öÀÔ¾×
132.3%9.0%p↑

* Ȩ¼îÇμÛÃâ¼ö¼ö·á ¼öÀÔ¾×: TVȨ¼îÇÎ + T-Commerce

** ¼ö½Å·á ¸ÅÃâ¾×: Àç»ê»óȲ°øÇ¥Áý »ó À¯·á¹æ¼Û ¼ö½Å·á ¸ÅÃâ¾× (¹æ¼Û¿ä±Ý À§¾à±Ý Æ÷ÇÔ)



°í°´´Ô²² ´õ ³ªÀº SKºê·Îµå¹êµå ¼­ºñ½º Á¦°øÀ» À§ÇØ Ç×»ó ³ë·ÂÇϰڽÀ´Ï´Ù.
°¨»çÇÕ´Ï´Ù.

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